Our Team

Fischer brings decades of packaging experience, innovative products and unparalleled customer service to the market—but the real difference is our amazing team. Specializing in sales, account management and printing/packaging operations, Fischer employees proudly uphold the company’s history of service, quality and innovation.

Customer Service and Sales Support

Candi Peterson

Senior Customer Service Manager

After joining Fischer as a Customer Service Representative in 1998, Candi Peterson quickly advanced to Customer Service Manager in 2000. She earned her Bachelors in Business Administration from the University of Wisconsin-Stout.


Candi is proud to be part of the Fischer family and enjoys the feeling of community that they create together. “My coworkers demonstrate dedication and pride in their individual work, while respecting our combined efforts. We provide quality products and stand behind them—communicating honestly, internally and externally. The pay offs are evident in our strong customer relationships, where people know they are heard and dealt with fairly. We truly like our customers and each other.”

Sherry Roberson

Manager of Sales & Marketing Support

Sherry Roberson leads the sales and marketing support teams for Fischer Paper Products, and is responsible for customer quoting and pricing development, pricing system administration, customer contracting, RFP process management and submissions, administering customer sales and marketing support programs, and providing samples and other support materials to customers.


Sherry regularly interacts with Fischer employees from nearly every department in the company—as well as customers—and values the friendships she has built over the years. “The relationships that Fischer folks have with customers transcend the transactional. There are several customers that I feel I really know and like personally, even if we’ve never met and live hundreds of miles apart.”

Wendy Winkler

Special Order Coordinator

Since 1996, Wendy Winkler has dedicated her career to providing exceptional service to Fischer Paper Products customers. As Special Order Coordinator, she ensures each customer receives her full attention, regardless of the request—from looking up a tracking number to helping with new artwork. “I always refer to my own experiences of being the customer and how I do (and do not) wish to be treated,” says Wendy.


Over twenty years of service has allowed Wendy the opportunity to build strong relationships with not only customers, but her co-workers as well. She thoroughly appreciates the Fischer culture, where employees aren’t treated as “numbers.” Instead, everyone is known by name and every employees’ position is valued and appreciated.

Susan DeRango

Customer Account Specialist

Susan DeRango is an integral part of Fischer’s customer service team, whose thorough knowledge of the Fischer business continues to deepen since her start in 2011. She’s an expert is customer retention, known for her unwavering customer support and ability to deliver professional and effective solutions in a timely manner. Susan brings more than ten years of experience in the manufacturing and service industries to her role at Fischer Paper Products, where she’s proven an able manager in a fast-paced, time-sensitive environment.

Kevin Sandner

Key Account Specialist

Kevin is one of the most recent hires for Fischer as he came on in 2017 as the Key Account Specialist. Kevin works with strategic accounts to make sure their needs are met. Whether he’s answering customer service calls, speaking with clients, or uploading orders, Kevin takes care of their needs.“Knowing the hard work we do here at Fischer is bringing satisfaction to customers on a daily basis is a rewarding feeling.”


Kevin graduated from Notre Dame in 2013 with a degree in American Studies and had spent the previous four years working in the printing industry. During his time off, you’ll likely find Kevin on a golf course or at a Chicago sporting event.

Barbie Hernandez

Customer Service Specialist

At Fischer Paper, we have many success stories of team members who began their careers in one part of the company and then took their skills to another.  Barbie started working on the production floor in our Operations department back in 2011.  She learned about our products and our customers as first a Packer and then a Quality Assurance Assistant.  But she wanted to take her job to the next level.  She applied for and won the job of Receptionist in 2017 and hasn’t looked back.


Barbie is now a Customer Service Specialist who handles special orders for branded and custom products.  Because of Barbie’s unique experience here, she works closely with the Operations department to help make sure that every order is done right and exceeds customer expectations.  As a native Spanish speaker, Barbie also has a close bond with the Fischer Operations team members and Fischer Paper customers who speak Spanish as their first language.

“I like to make our customers happy,” Barbie says.  “Making sure a customer gets their order on time, when we promised it, is harder than ever right now because of transportation challenges.  In my job, I can help make sure it gets there when they need it!”

Sales and Marketing

John Ulrich

Director of Sales & Marketing

Bill Fischer

Director of Business Development

Few know the heart and soul of Fischer Paper Products better than Bill Fischer. Since 1997, Bill has risen through the ranks—from Customer Service to Sales and Marketing. This experience has given him a unique perspective of the business, one that informs his approach to leadership as the current VP of Marketing & Service. “It’s not a traditional title, but it’s one that speaks to Fischer’s brand promise and our commitment to serving our customers with excellence.”


Bill measures Fischer’s success by the positive impact the company has on people’s jobs and lives. This is not only true for Fischer Paper employees (some of whom he’s known for as long as 30 years), but also for Fischer Paper’s partners and customers. According to Bill, “we all succeed together, and getting there is the fun part.” After earning his BA from the University of Chicago and his MA from the University of Wisconsin-Madison, Bill has dedicated his entire career to Fischer Paper Products.

Heidi Herman

Sales Director

Heidi Herman joined Fischer as the Director of Sales in June of 2018. As Fischer’s Director of Sales, she is responsible for the strategy and execution of national sales growth. With more than 20 years of sales experience in the foodservice industry, Heidi brings a wealth of knowledge that will help Fischer grow. Along with her experience, Heidi brings a collaborative mindset, solution-selling approach, the same core values that makes Fischer a well respected company.


Heidi originally started as a Territory manager with Fischer in 1994.  She was responsible for growing sales in the Chicago area and the Midwest, by prospecting and cold calling new customers and managing local distribution.  Heidi has spent the last 20 years in the towel and tissue industry in a Key Account and Sales Manager role.  Heidi is very excited to return to Fischer in a senior position as Director of Sales and says she’s, “looking forward to doing all of the little things right.”

Shannon Marchand

National Chain Accounts Manager

Shannon Marchand joined Fischer as the National Chain Accounts Manager in November of 2020. As Fischer’s NCAM, she is responsible for managing relationships and growing sales within national foodservice, convenience, and grocery chains. Shannon has more than 10 years of experience in the foodservice packaging industry. Prior to Fischer, Shannon was with Dart Container for almost 12 years.


Shannon brings a wide-ranging breadth of knowledge and experience to Fischer, and her role will be to expand Fischer’s national chain business.  Shannon brings a “can do” attitude, a passion for the food industry, and a dedication to building solid partnerships with end customers.


Shannon was born and raised in St. Louis, Missouri, and attended Fontbonne University where she earned a Bachelor’s degree in Communications with an emphasis on Public Relations. Shannon and her family currently reside in Scottsdale, Arizona.

Human Resources

Laura Walker

Human Resources Manager

Fischer Paper Product’s Manager of Human Resources, Laura Walker, came to our team with a broad background and experiences that will help us grow into the future.  She has worked for companies in diverse business sectors, both for-profit and non-profit, supporting workforces from 100 employees to over 1000.  Laura’s background in recruiting and retaining outstanding employees, educating them on their benefits and the tools to manage them, and ensuring their safety as our #1 priority make her a great fit for the Fischer team.


“I’m excited to be part of the Fischer team, where I have a direct impact on the growth and development of our workforce,” Laura stated.  “I enjoy the collaboration and the mindful culture that contribute to the team spirit and is part of everything we do.”


Laura is an Illinois native whose schooling and work career have been here in her home state. She holds a BS from Illinois State University in Business and with a minor in Human Resources in Business Administration.