MEET THE TEAM
The People Behind The Packaging.
Customer Experience Team
Beth Patton
Customer Care Manager
Beth Patton
Customer Care Manager
Beth recently joined Fischer with a strong track record of leading high-performing customer service teams and enhancing customer experiences across diverse industries. With a comprehensive understanding of the customer journey, her collaborative, clear, and accountable leadership style is helping us strengthen our service model—ensuring customers receive reliable, responsive support every step of the way.
“To me customer care is not just providing the best service to the external customer, but working with co-workers in the same way to ensure the best team to help the customer, and company, succeed.”
Candi Peterson
Key Account Relationship Manager
Candi Peterson
Key Account Relationship Manager
Since 1998, Candi has played a key role as a leader in shaping Fischer’s reputation for exceptional service and building lasting relationships through her collaborative spirit—both with customers and across our internal teams. Now serving as Key Account Manager, she partners closely with some of our most complex and strategic customer accounts to ensure a seamless, high-quality experience and long-term satisfaction.
“The reward of delivering high-quality products and service, backed by honest communication, lies in the lasting relationships we build with customers who feel heard and treated fairly.”
Wendy Winkler
Special Order Coordinator
Wendy Winkler
Special Order Coordinator
Wendy has been serving Fischer customers since 1996, consistently going above and beyond to ensure satisfaction. As our Special Order Coordinator, she takes pride in giving each customer her full attention—whether it’s tracking an order or preparing new artwork. Her longevity and dedication have made her a trusted and respected member of the team.
“I let my own experiences as a customer guide me, always aiming to provide the kind of service I’d appreciate—personal, thoughtful, and responsive.”
Barbie Hernandez
Customer Care Specialist
Barbie Hernandez
Customer Care Specialist
Barbie began her career at Fischer on the production floor in 2011. She gained valuable insight as a Packer and Quality Assurance Assistant before transitioning into a customer-facing role. After time as a Receptionist, Barbie moved into Customer Service, where she now supports branded and custom orders—bringing firsthand product knowledge to every interaction.
“I enjoy making our customers happy. With today’s transportation challenges, delivering orders on time, when we promised, is more difficult than ever. In my role, I help ensure they get what they need, when they need it.”
Ben Hermes
Graphic Illustrator
Ben Hermes
Graphic Illustrator
Ben started on the production floor and, as Pit Crew Lead, worked directly with print and production plates gaining a hands-on understanding of how Fischer’s packaging comes to life. Then, as Graphic Illustrator, he draws on that deep technical background to support customers and ensure every design is applied with precision and care.
“As a Graphic Illustrator, I bring designs to life with precision, efficiency, and creativity. I’m committed to delivering high-quality work from concept to production, making the creative process smooth and enjoyable for both the customer and me.”
Sales Team + Marketing
Tina Clark
National Director of Sales & Service
Tina Clark
National Director of Sales & Service
Tina leads Fischer’s Sales and Service teams with a strong background in customer strategy and operational excellence. Known for building high-performing teams, she’s passionate about aligning service improvements with evolving customer needs—fostering meaningful relationships that drive long-term success.
“Our focus is on building smart, aligned strategies that empower our people to serve customers with purpose. When we stay connected, listen closely, and keep the customer at the center of everything we do, we create real, lasting value.”
John Lolli
National Account Manager, West
John Lolli
National Account Manager, West
John brings deep experience in the foodservice industry, having held key roles at ASTRA Manufacturing, Cornerstone Food Group, and Concordia Coffee Systems. With a strong network and a strategic mindset, he focuses on delivering solutions that help Fischer’s customers grow and thrive.
“I endeavor to do the next right thing for my customers, coworkers, company, and family.”
James Crowder
Distribution Channel Manager
James Crowder
Distribution Channel Manager
James has over 20 years of experience in the disposable paper products industry. He’s worked closely with distributors throughout his career, providing expert support and helping develop effective channel strategies. His commitment to partner success makes him a trusted advisor across Fischer’s network.
“Profitable sales solve everything, but it starts with understanding the customer. When we help our partners deliver real value, the results take care of themselves.”“
Candice Woodburn
Inside Sales Specialist
Candice Woodburn
Inside Sales Specialist
Candice brings valuable experience in the distribution channel to her role, supporting our network customers by building strong relationships, uncovering new opportunities, and driving consistent, high-impact engagement. With her energy and customer-first mindset, she plays a key role in advancing our sales strategy and empowering customer success.
“We can’t control everything, but we can choose how we respond—and that shapes what comes next. Leading with creativity, gratitude, and optimism turns challenges into opportunities.”
Bill Fischer
Director of Business Development
Bill Fischer
Director of Business Development
Bill joined Fischer full-time in 1997, bringing with him years of part-time and seasonal experience in the business from an early age. He’s worked across Customer Service, Sales, Marketing, and Business Development—giving him a unique, well-rounded perspective that guides how he supports both customers and internal teams.
“My role is to help fulfill our brand promise of doing the right thing for our customers, our team members, and our community every day.”
Matt Svendsen
Marketing Manager
Matt Svendsen
Marketing Manager
Matt is a passionate champion of the Fischer brand. With nearly twenty years of marketing and communications experience in the B2B space, he focuses on sharing the Fischer story—internally and externally. From brand strategy to customer engagement, Matt takes a hands-on approach to amplifying the values and voices that drive Fischer’s success.
“I aim to share the story of our brand and the goodness behind Fischer in a way that connects with our customers, team, partners, and community by aligning what we stand for with what goodness means to them.”
Jenny O’Connor
Product Manager
Jenny O’Connor
Product Manager
Jenny is an experienced product and category management professional with expertise in pricing strategy, merchandising, and portfolio development. Her ability to deliver data-driven solutions and align product offerings across markets strengthens Fischer’s ability to adapt and innovate.
“Success in product and category management is built on a foundation of collaboration, data-driven decisions, and a focus on delivering value to both customers and the business.”
HR + Our Mascot
Gina Goldberg
Director of Human Resources
Gina Goldberg
Director of Human Resources
Gina brings more than 15 years of HR leadership experience. She has a proven track record of building strong teams, driving employee engagement, and developing people strategies that align with business success. Passionate about creating inclusive and supportive workplaces, Gina is dedicated to ensuring every employee has the opportunity to learn, grow, and thrive.
“Great HR isn’t just about policies and paperwork — it’s about unlocking people’s potential by creating a space where people feel safe enough to speak up, supported enough to grow, and valued enough to stay.”
Fabiola Tinoco
Human Resources Generalist
Fabiola Tinoco
Human Resources Generalist
Fabiola brings well-rounded HR experience to Fischer, with a strong background in staffing, recruiting, and employee relations. She is an integral member of the team, focused on enhancing the employee experience and supporting the continued development of Fischer’s HR processes and practices. As a bilingual professional, Fabiola plays a vital role in building connections with Spanish-speaking employees and job candidates—helping foster clear communication, stronger relationships, and a more inclusive workplace where everyone feels supported.
“I truly believe that trust is essential to success. When I recruit people, I emphasize that they join us because of who we are. Fischer is a company built on trust, where real growth happens.”
Chris P. Tater
Public Figure
Chris P. Tater
Public Figure
Half icon, half potato, all commitment. Chris P. Tater has been the face of our French fry bags since 1972—charming customers, dodging fry jokes, and spreading smiles along the way. He’s starred in ads, been spotted on Anthony Bourdain’s No Reservations, and helped turn Fischer from small potatoes into the real deal.
“Don’t ever confuse me with Mr. Potato Head—that guy’s my starch nemesis.”
Join Our Team
We believe in growing together, supporting each other, recognizing great work and doing right by our people.